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I was lucky enough in my professional journey to work in London, England, where I worked as part of the Grasshopper team—an agency renowned for its creative energy and ambitious international work. While Grasshopper was later affected by the 2008 financial crisis, the experience I gained there remains foundational to how I approach creative projects today.
Working with Monster Recruitment who were a client of Grasshopper, I was involved in a high-volume email marketing program that reached over one million subscribers every week. At this scale, perfection was not a luxury—it was a requirement. Every detail mattered, from design and messaging to layout consistency and accuracy, reinforcing the importance of flawless execution when communicating with such a vast audience.
During my time at Grasshopper, I contributed to projects for major global names including L’Oréal Paris, England Rugby Union, Monster Recruitment, and Continental Tyres. These experiences shaped my ability to deliver thoughtful, strategic, and high-quality work for clients of all sizes, wherever they are in the world.
n.b. I was unable to obtain a direct quote from the individuals involved in all these early career project's; however, I have included another positive statement about my work below.
Copyright belongs to me (James Karalus) or the companies that I have helped.